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NovaScale NovaScale Ltd
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Privacy Policy

Effective date: [Insert Effective Date]  ·  Last updated: [Insert Date]
Template notice: This page is a general-purpose starting point for NovaScale Ltd and is not legal advice. Replace every bracketed placeholder with your actual details (including your Companies House registration number) and have this policy reviewed by a qualified solicitor before publishing it, so it reflects UK GDPR, the Data Protection Act 2018, and the tools you actually use.

1. Who We Are

This Privacy Policy explains how NovaScale Ltd ("NovaScale," "we," "us," or "our"), a company registered in England and Wales with its registered office at 128 City Road, London, United Kingdom, EC1V 2NX (company number [Insert Companies House Number]), collects, uses, discloses, and safeguards information when you visit our website, engage us for digital marketing services, or otherwise interact with us. NovaScale is the data controller for the personal data described in this policy. By using our site or services, you agree to the practices described here.

2. Information We Collect

We may collect the following categories of information:

  • Information you provide directly — such as your name, email address, phone number, company name, and any details you share through our contact form, proposal requests, or when you become a client.
  • Information collected automatically — such as IP address, browser type, device information, pages viewed, referring URLs, and approximate location, gathered through cookies and similar technologies.
  • Client campaign data — when we manage advertising, SEO, or social accounts on a client's behalf, we may access and process data within those platforms (e.g. Google Ads, Meta Ads Manager, analytics tools) as agreed in a separate services agreement.
  • Information from third parties — such as analytics providers, advertising platforms, and payment processors we use to deliver our services.

3. Our Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases to process personal data: performance of a contract (e.g. delivering agreed services), legitimate interests (e.g. responding to enquiries, improving our website, direct marketing to businesses where permitted), consent (e.g. non-essential cookies), and compliance with a legal obligation (e.g. tax and accounting records).

4. How We Use Information

We use the information we collect to:

  • Respond to enquiries and provide requested proposals or quotes;
  • Deliver, operate, and improve our marketing services for clients;
  • Send administrative communications, invoices, and service updates;
  • Send marketing communications, where permitted, which you may opt out of at any time;
  • Analyse and improve the performance and security of our website;
  • Comply with legal and regulatory obligations, and enforce our agreements.

5. Cookies & Tracking Technologies

Our site uses cookies and similar technologies for essential site functionality, analytics, and (where applicable) advertising measurement, in line with the UK Privacy and Electronic Communications Regulations (PECR). You can control cookies through the banner presented on this site and through your browser settings. For full detail, see our Cookie Policy.

6. Sharing Information

We do not sell personal information. We may share information with:

  • Service providers — such as hosting providers, email platforms, analytics tools, and advertising platforms that help us operate our business and deliver client campaigns;
  • Professional advisors — such as accountants or legal counsel, where necessary;
  • Authorities — where required by law, regulation, legal process, or governmental request, including HMRC or the Information Commissioner's Office (ICO);
  • A successor entity — in connection with a merger, acquisition, or sale of assets, subject to standard confidentiality protections.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, comply with our legal and contractual obligations (including UK tax and accounting record-keeping requirements), resolve disputes, and enforce our agreements. Retention periods vary by data type; contact us at the email below for specifics.

8. Your Rights

Under UK GDPR, you have the right to request access to, correction of, or erasure of your personal data; to object to or restrict certain processing; to data portability; and to withdraw consent at any time where processing is based on consent. To exercise any of these rights, contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data protection rights have been breached.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorised access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website and services are directed at businesses and individuals over the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can address it.

11. International Data Transfers

Where we transfer personal data outside the UK, we rely on appropriate safeguards recognised under UK GDPR, such as the UK International Data Transfer Agreement or adequacy regulations. [Insert specifics about where data is hosted/processed.]

12. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date at the top of this page, and, where appropriate, through additional notice.

13. Contact Us & Complaints

Questions about this Privacy Policy or how we handle your information can be directed to:

NovaScale Ltd
128 City Road, London, United Kingdom, EC1V 2NX
Email: privacy@novascale.co.uk
Phone: [Insert Phone Number]

If you are unhappy with our response, you may complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or by calling 0303 123 1113.